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Marketing Automation – How to Create a Simple Lead Nurture Campaign [VIDEO]

Hi DIY-ers! In this video I walk through the concept of a Simple Lead Nurture Campaign for a new lead and then we build it out in both Infusionsoft and ActiveCampaign.

If you are looking for a simple Nurture Campaign example and how to build this out, then start here. I give you the basic layout first and explain the concepts in Gliffy, then I walk through the actual builds in both Infusionsoft and Active Campaign. The time stamps for each of these nurture campaign segments is listed below so you can skip ahead to only the parts you need.

Use this simple lead nurture campaign to lay the groundwork for new leads as they enter your funnel. This simple campaign example features the concept for educating a new lead about your brand or products and services, but it can be tweaked and used in a variety of campaigns. If you are an Infusionsoft user, please follow the ‘building your Infusionsoft Campaign’ timeline. If you are an ActiveCampaign user, please follow the ‘building your ActiveCampaign Automation’ timeline.

Please note that some of the concepts used within this simple lead nurture campaign may also be used in MailChimp, Aweber, and Constant Contact, but you will not be able to use some of the segmenting options found inside Infusionsoft and ActiveCampaign.

If you have any questions, please list them in the comments below and I will address them as quickly as I can. If I left something out or something doesn’t make sense, please let me know and I will adjust accordingly.

Basic Concept Build Out in Gliffy: 00:00-16:17
Infusionsoft Campaign build: 16:18-32:38
ActiveCampaign Automation build: 32:38-40:23

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